45 lines
2.0 KiB
Markdown
45 lines
2.0 KiB
Markdown
1. Who is the book for?
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* List of all the things that frustrate them
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* List of all the questions they have asked
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* List of their hopes, drams, wishes outcomes, desires
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* List of all the things that have frustrated them in the past
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# Key sections:
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## Intro
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in the opening of the book, sell the reader that they should finish the book.
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* What are they going to get from the book?
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* What problems is it going to solve?
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* What questions is it going to answer?
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* What methodology is it going to reveal?
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* Bonuses for the end of the book (maybe)?
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## Distruption
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* 3-4 chapters that disrupt people about how they are approaching their problem wrong.
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* e.g. Your best thinking for 5 years ago is your baggage today.
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* e.g. your entrepenural journey is predictable and there are certain steps you can take along the way.
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## Insights
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* 5 or 6 key High level ideas, sharing the new ways of thinking
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* High level ideas, new frameworks, new ways of thinking of things.
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* At the end of the insights section add a call to action such as a scorecard. Help them benchmark how far along the path they are.
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* The CTA also helps you turn them into a warm lead.
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## Methodology
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* This should be completely unique to you. How to achieve the result.
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* Share enough that they can go directionally correct and see that you know what you are talking about.
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* They can feel comfortable that they can reach out to you to get further details, or use your company to get solutions
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## Objection Handling
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* Address all the reasons people would not adopt your methodology.
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* People want it to be easier, but they'll have to do something for the result.
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* You want to handle the objections that might come up.
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* Second CTA, give them exactly what you want them to do in order to get started on the methodology.
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## Leave people on an inspirational high
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Talk about the big picture of getting this done.
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* What is the real reason that you want people to act?
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* What is on the other side of the pain?
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* What is on the otherside of commitment and discipline?
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