44 lines
1.9 KiB
Markdown
44 lines
1.9 KiB
Markdown
1. Who is the book for?
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List of all the things that frustrate them
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List of all the questions they have asked
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List of their hopes, drams, wishes outcomes, desires
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List of all the things that have frustrated them in the past
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Key sections:
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Intro in the opening of the book, sell the reader that they should finish the book.
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What are they going to get from the book?
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What problems is it going to solve?
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What questions is it going to answer?
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What methodology is it going to reveal?
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Bonuses for the end of the book (maybe)?
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Distruption
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3-4 chapters that disrupt people about how they are approaching their problem wrong.
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e.g. Your best thinking for 5 years ago is your baggage today.
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e.g. your entrepenural journey is predictable and there are certain steps you can take along the way.
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Insights
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5 or 6 key High level ideas, sharing the new ways of thinking
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High level ideas, new frameworks, new ways of thinking of things.
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At the end of the insights section add a call to action such as a scorecard. Help them benchmark how far along the path they are.
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The CTA also helps you turn them into a warm lead.
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Methodology
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This should be completely unique to you. How to achieve the result.
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Share enough that they can go directionally correct and see that you know what you are talking about.
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They can feel comfortable that they can reach out to you to get further details, or use your company to get solutions
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Objection Handling
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Address all the reasons people would not adopt your methodology.
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People want it to be easier, but they'll have to do something for the result.
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You want to handle the objections that might come up.
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Second CTA, give them exactly what you want them to do in order to get started on the methodology.
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Leave people on an inspirational high
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Talk about the big picture of getting this done.
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What is the real reason that you want people to act?
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What is on the other side of the pain?
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What is on the otherside of commitment and discipline?
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