2.0 KiB
2.0 KiB
- Who is the book for?
- List of all the things that frustrate them
- List of all the questions they have asked
- List of their hopes, drams, wishes outcomes, desires
- List of all the things that have frustrated them in the past
Key sections:
Intro
in the opening of the book, sell the reader that they should finish the book.
- What are they going to get from the book?
- What problems is it going to solve?
- What questions is it going to answer?
- What methodology is it going to reveal?
- Bonuses for the end of the book (maybe)?
Distruption
- 3-4 chapters that disrupt people about how they are approaching their problem wrong.
- e.g. Your best thinking for 5 years ago is your baggage today.
- e.g. your entrepenural journey is predictable and there are certain steps you can take along the way.
Insights
- 5 or 6 key High level ideas, sharing the new ways of thinking
- High level ideas, new frameworks, new ways of thinking of things.
- At the end of the insights section add a call to action such as a scorecard. Help them benchmark how far along the path they are.
- The CTA also helps you turn them into a warm lead.
Methodology
- This should be completely unique to you. How to achieve the result.
- Share enough that they can go directionally correct and see that you know what you are talking about.
- They can feel comfortable that they can reach out to you to get further details, or use your company to get solutions
Objection Handling
- Address all the reasons people would not adopt your methodology.
- People want it to be easier, but they'll have to do something for the result.
- You want to handle the objections that might come up.
- Second CTA, give them exactly what you want them to do in order to get started on the methodology.
Leave people on an inspirational high
Talk about the big picture of getting this done.
- What is the real reason that you want people to act?
- What is on the other side of the pain?
- What is on the otherside of commitment and discipline?