diff --git a/README.md b/README.md
index 1bb70e4..9e03422 100644
--- a/README.md
+++ b/README.md
@@ -1,17 +1,15 @@
 # Docbox
 
-**REST API Documentation powered by Markdown**
+**Docbox is an open source version of Mapbox's REST API documentation system.** It takes structured Markdown files and generates a friendly two-column layout with navigation, permalinks, and examples. The documentation source files that Docbox uses are friendly for documentation authors and free of presentational code: it's just Markdown.
 
-Docbox is an open source version of Mapbox's REST API documentation system. It takes structured Markdown files and generates a friendly two-column layout with navigation, permalinks, and examples. The documentation source files that Docbox uses are friendly for documentation authors and free of presentational code: it's just Markdown.
+**Docbox is a JavaScript application written with React.** The core magic is thanks to the [remark](http://remark.js.org/) Markdown parser, which enables the layout: after parsing a file into an [Abstract Syntax Tree](https://en.wikipedia.org/wiki/Abstract_syntax_tree), we can move examples to the right, prose to the left, and build the navigation system.
+
+**It has a supercharged test suite**. Our tests check for everything from broken links to invalid examples and structure problems: this way, the application is only concerned with output and you can proactively enforce consistency and correctness. We even extract JavaScript examples from documentation and test them with [eslint](http://eslint.org/)
+
+**When you're ready to ship**, Docbox's `build` task minifies JavaScript and uses React's server rendering code to make documentation indexable for search engines and viewable without JavaScript.
 
 _Docbox is a [Mapbox](http://mapbox.com/) community open source project. We built an awesome system for our REST API documentation and wanted to share it with you. Not a Mapbox product, so there's no guaranteed support and may have some rough edges._
 
-Docbox is a JavaScript application written with React. The core magic is thanks to the [remark](http://remark.js.org/) Markdown parser, which enables the layout: after parsing a file into an [Abstract Syntax Tree](https://en.wikipedia.org/wiki/Abstract_syntax_tree), we can move examples to the right, prose to the left, and build the navigation system.
-
-It also has a supercharged **test suite**. Our tests check for everything from broken links to invalid examples and structure problems: this way, the application is only concerned with output and you can proactively enforce consistency and correctness. We even extract JavaScript examples from documentation and test them with [eslint](http://eslint.org/)
-
-When you're ready to ship, Docbox's `build` task minifies JavaScript and uses React's server rendering code to make documentation indexable for search engines and viewable without JavaScript.
-
 ## Writing Documentation
 
 Documentation is written as Markdown files in the `content` directory, and is organized by the `src/content.js` file - that file requires each documentation page and puts them in order. This demo has a little bit of content - [content/example.md](content/example.md) and [content/introduction.md](content/introduction.md), so that there's an example to follow.
@@ -47,4 +45,4 @@ The `npm run build` command builds a `bundle.js` file that contains all of the J
 1. Clone this repository
 	2. `git clone https://github.com/mapbox/docbox.git`
 2. `npm install`
-3. `npm run build`
\ No newline at end of file
+3. `npm run build`