1. Who is the book for?
   * List of all the things that frustrate them
   * List of all the questions they have asked
   * List of their hopes, drams, wishes outcomes, desires
   * List of all the things that have frustrated them in the past

# Key sections:

## Intro
in the opening of the book, sell the reader that they should finish the book.
* What are they going to get from the book?
* What problems is it going to solve?
* What questions is it going to answer?
* What methodology is it going to reveal?
* Bonuses for the end of the book (maybe)?

## Distruption
* 3-4 chapters that disrupt people about how they are approaching their problem wrong.
* e.g. Your best thinking for 5 years ago is your baggage today.
* e.g. your entrepenural journey is predictable and there are certain steps you can take along the way.

## Insights
* 5 or 6 key High level ideas, sharing the new ways of thinking
* High level ideas, new frameworks, new ways of thinking of things.
* At the end of the insights section add a call to action such as a scorecard. Help them benchmark how far along the path they are.
  * The CTA also helps you turn them into a warm lead.

## Methodology
* This should be completely unique to you. How to achieve the result.
* Share enough that they can go directionally correct and see that you know what you are talking about.
* They can feel comfortable that they can reach out to you to get further details, or use your company to get solutions

## Objection Handling
* Address all the reasons people would not adopt your methodology.
* People want it to be easier, but they'll have to do something for the result.
* You want to handle the objections that might come up.
* Second CTA, give them exactly what you want them to do in order to get started on the methodology.

## Leave people on an inspirational high
Talk about the big picture of getting this done.
* What is the real reason that you want people to act?
* What is on the other side of the pain?
* What is on the otherside of commitment and discipline?